As one of South Carolina’s Choose Well partners, we help rural clinics integrate contraceptive access into primary care by providing contraceptive supplies, educational materials and staff training.


Choose Well is the largest statewide contraceptive access initiative in the Southeast. Its’ mission is to reduce unintended pregnancies in South Carolina. Choose Well began in 2017 and was originally supposed to be funded for four years. With support from public and private funders, it will continue through 2024.  As one of 140 Choose Well partners, the South Carolina Office of Rural Health helps rural healthcare providers develop and implement comprehensive strategies for increasing contraceptive access. We ensure that rural practices offer a wide variety of FDA-approved contraceptive methods, and the educational materials and training needed to assess pregnancy intention and counsel on all methods. With the Choose Well program, our sites are equipped to provide women contraceptive choice and reproductive autonomy resulting in improved maternal health and pre-pregnancy care, reduced inequities for women across the state and better outcomes for all South Carolinians.

Did you know?

Since the launch of the Choose Well program in 2017, unwanted births have decreased by 44%. (

Services Provided

  • Provide a stock of broad range FDA-approved contraceptive devices
  • Train all staff with patient contact on quality family planning recommendations
  • Train clinicians to insert and remove long-acting reversible contraceptive (LARC) methods and manage side effects
  • Assess and improve clinical efficiency to support same-day contraceptive care
  • Reduce the cost barrier by applying a variety of payment strategies and funding
  • Provide revenue cycle enhancement and billing/coding education to ensure seamless and appropriate management

Program Contact

Crystal Dowd

Crystal Dowd joined the SCORH staff in 2020 and currently serves as the Program Coordinator for Choose Well. She worked as a data clerk for seven years prior to that. Crystal has a bachelor’s degree in physical education from College of Charleston. In her free time, she enjoys spending time with family and friends. 

Contact Crystal

Meet our provider solutions team